El Al appeals to European gays
Yoav Zeitun, 05.06.09, 10:37 / Israel Travel
Israel’s national El Al Airlines officially began marketing travel packages targeting Europe’s gay community on Monday, in cooperation with the Tel Aviv Tourist Association and the city’s Rov Hair faction.
The special packages include a round trip from Europe, and a three-night stay in a Tel Aviv hotel, starting from the attractive price of €250 ($332).
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According to tourism branch sources, this is the first time El Al takes such a direct and upfront approach to gay tourism, that is courted around the world by travel agencies and airlines due to the great profit potential found among this population.
On average, gay tourists spend more time vacationing than non-gay tourists and are known to be bigger spenders.